Networking has been hailed as a golden gateway to professional success, opening doors to exciting career prospects, collaboration opportunities, and meaningful connections. But let's face it — sometimes, despite our best efforts, we find ourselves wondering why our style of networking falls flat, and what we’re doing wrong.
How about transforming missed opportunities into thriving connections for your healthy career ecosystem? Below we look at common pitfalls and practical strategies to overcome them.
You’re going too hard too early with an agenda
You walk into a networking event armed with your business cards and a laser-focused agenda. You're on a mission to conquer the room and reap all the benefits for yourself. Pause. Does this feel like someone you would want to network with? When networking, it's crucial to be genuine, show a sincere interest in others, and build relationships based on trust, generosity and respect. With this intention, watch the connections you make flourish organically, and the rewards will follow suit.
You’re not navigating in the right networking circles
Don’t just network with everyone and anyone. If you find yourself trapped in networking circles that don't align with your goals or interests, it's time to plot a new course. Seek out communities, events, and platforms where like-minded professionals gather both online and offline. Seek out people who share your values and aspirations, or people who have wisdom and experience in areas you’re interested in. By strategically selecting the right networking opportunities, you'll find meaningful connections and opportunities that align with your vision.
You’re not continuing to build and nurture the relationship
Networking isn't a one-and-done deal. It's an ongoing journey of building and nurturing relationships. It's not just about exchanging business cards and hoping for the best—it's about investing time and effort into maintaining connections. When preparing to network either online or in person, do your research ahead of time on the person you’re reaching out to, ask interesting and informed questions, always follow up with the people you meet, engage in conversations that matter, and be a source of support whenever possible. By tending to these relationships, you'll witness the transformation of flat networking experiences into flourishing connections that fuel your professional growth.
Your fear is getting in the way of real connections
Ah, the fear of rejection — these fears can send our networking efforts crashing. To conquer these barriers, you must shift your mindset. Networking is an opportunity for growth, collaboration, and sharing expertise. Embrace the value you bring to the table and approach networking with a genuine desire to connect and help others. When you let go of fear and embrace the true essence of networking, remarkable things can happen.
Despite our best intentions, networking may not always go according to plan, but don't let that discourage you. Armed with these insights, you can approach networking with authenticity, great intentions, relationship skills, and courage. Connect with impactful people on your wavelength who have ideas, experiences, opportunities and words of wisdom to share with you.